Shopping Ads Certification Questions

Page 8 of 9 · 447 questions

1. 351Campaign priority should be used when you advertise:
2. 352After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?
3. 353Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?
4. 354In Google Merchant Center, a target country is the country where:
5. 355To prevent your Shopping ads from appearing for certain search terms, you would
6. 356Campaign priorities determine your bids according to which rule:
7. 357Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism.
8. 358Creating multiple products groups within one ad group allows you to base each product group on a specific product attribute that you choose. [purchase_link id=”3633″ style=”button” color=”red” text=”Download Shopping Exam’s Answersheet” direct=”true”]
9. 359Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:
10. 360When optimizing the title attribute for her new line of bicycles, Matilda should include:
11. 361In shopping campaigns, product groups are used to:
12. 362You can use custom labels to:
13. 363You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?
14. 364Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:
15. 365Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
16. 366Product groups are eligible for the Bid Simulator:
17. 367Shopping ads can be targeted to:
18. 368Which devices can Shopping ads appear on?
19. 369You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?
20. 370The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?
21. 371Jane’s product feed would get disapproved due to:
22. 372To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:
23. 373Shopping ads on google.com:
24. 374To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:
25. 375Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?
26. 376An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:
27. 377Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?
28. 378In order to offer products in different countries, you should:
29. 379Google Merchant Center is used for:
30. 380Data feeds provide a list of your inventory with important product details in Google Merchant Center
31. 381Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
32. 382You can use a product group with a single bid to:
33. 383Why can’t Ellen see any benchmark data for her new Shopping campaign?
34. 384Ben is creating product images. A common best practice is to:
35. 385Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
36. 386Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?
37. 387When preparing to submit a new data feed, you should:
38. 388What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?
39. 389If a product doesn’t have an image available, you should:
40. 390How should Chris estimate how a different bid amount would impact his store’s online traffic?
41. 391Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?
42. 392Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?
43. 393For a Shopping campaign, you can use AdWords to:
44. 394Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?
45. 395Which email contact does Google use to notify merchants about account warnings?
46. 396If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
47. 397Merchants use Google Merchant Center for which purpose?
48. 398Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?
49. 399Which is a required attribute when submitting a product to Google Merchant Center?
50. 400Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?