Shopping Ads CertificationUpdated
You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?
Set a short conversion window, such as 7 days
Set a longer conversion window, such as 30 days or 90 days
Create a separate campaign optimized for mobile and compare how it drives sales
Create a separate ad group optimized for mobile and compare how it drives sales
Correct Answer
Set a longer conversion window, such as 30 days or 90 days
Official documentation: https://support.google.com/adwords/answer/3123169
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About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?
- 2Peter has a new online store selling electric bikes. He wants to promote his business by using a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?
- 3Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?
- 4You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website.
- 5Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers?
- 6If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?