Shopping Ads CertificationUpdated
Why is it a best practice to set a bid for the “everything else in all products” product group?
A) To make it easier to target a location for certain products
B) To be able to have one products group for mobile devices
C) To include items not part of other product groups in your campaign
D) To control the websites on which your Product Listing Ads appear
Correct Answer
C) To include items not part of other product groups in your campaign
Official documentation: https://support.google.com/merchants/answer/2660968?hl=en
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
- 2Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group.
- 3Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?
- 4Creating multiple products groups within one ad group allows you to base each product group on a specific product attribute that you choose. [purchase_link id=”3633″ style=”button” color=”red” text=”Download Shopping Exam’s Answersheet” direct=”true”]
- 5You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?
- 6You can use a product group with a single bid to: