Shopping Ads CertificationUpdated
If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
A) Target cost-per-acquisition (target CPA) bidding
B) Maximum cost-per-click (max. CPC) bidding
C) Enhanced cost-per-click (ECPC) bidding
D) Maximum cost-per-acquisition (max. CPA) bidding
Correct Answer
B) Maximum cost-per-click (max. CPC) bidding
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About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget?
- 2Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:
- 3Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?
- 4If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?
- 5Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?
- 6How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?