Shopping Ads CertificationUpdated
Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:
enhanced cost-per-click (ECPC)
target return on ad spend (ROAS)
maximize clicks
target cost-per-acquisition (CPA)
Correct Answer
maximize clicks
Official documentation: https://support.google.com/partners/answer/6268626
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About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget?
- 2What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two. Select 2 Correct ResponsesMultiple correct
- 3Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct ResponsesMultiple correct
- 4If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. Select 2 Correct ResponsesMultiple correct
- 5Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?
- 6If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?