Shopping Ads CertificationUpdated
How should Chris estimate how a different bid amount would impact his store’s online traffic?
A) Check the “Diagnostics” tab in Google Merchant Center
B) Review the benchmark cost-per-click (CPC) information in AdWords
C) Use the Bid Simulator tool
D) Download campaign performance data
Correct Answer
C) Use the Bid Simulator tool
Official documentation: https://support.google.com/adwords/answer/6239130?hl=en
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
- 2Peter has a new online store selling electric bikes. He wants to promote his business by using a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?
- 3Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
- 4Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:
- 5Samira recently opened an online potted plant shop and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?
- 6Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?