AC
Shopping Ads CertificationUpdated

To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

begin the local inventory ads implementation process and complete the required steps
subdivide her product inventory and set different bids for her local and online only ads
set up multichannel ads to direct customers to her online or local store
enable local products in her shopping campaign and set up a product filter for “local”

Correct Answer

begin the local inventory ads implementation process and complete the required steps

Official documentation: https://support.google.com/merchants/answer/3057972

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About the Shopping Ads Certification

The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.

Exam guide and all 447 Google Ads Shopping questions →

Related Google Ads Shopping questions

  1. 1Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?
  2. 2Office King is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?
  3. 3BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)Multiple correct
  4. 4Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores? Select 2 Correct ResponsesMultiple correct
  5. 5Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
  6. 6OfficePlus is a well-established business that’s been running print ads for their office supply store for years. You’re asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?