Shopping Ads CertificationUpdated
Enhanced cost-per-click (ECPC) bidding should be used to:
A) Optimize bids using converted clicks
B) Drive engagement with product brand
C) Bid for a target cost-per-acquisition (CPA)
D) Increase total impressions
Correct Answer
A) Optimize bids using converted clicks
Official documentation: https://support.google.com/adwords/answer/2464964?hl=en
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About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
- 2Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
- 3Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct ResponsesMultiple correct
- 4Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
- 5Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
- 6How is using non-last-click attribution conversions useful for Performance Planner forecasts?