Shopping Ads CertificationUpdated
You can use campaign priority to:
edit maximum CPC bids, tracking templates, or custom parameters and destination URLs for non-subdivided product groups
determine which campaign’s bid to use for a product when the same product is included in multiple campaigns
promote certain product groups across all your campaigns
subdivide campaign products according to freely-assigned values with custom labels
Correct Answer
determine which campaign’s bid to use for a product when the same product is included in multiple campaigns
Official documentation: https://support.google.com/adwords/answer/6275296?hl=en
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Campaign priority should be used when:
- 2Campaign priority should be used when you advertise:
- 3Which of the following goals can you achieve for your marketing campaign by using automated bidding?Multiple correct
- 4Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
- 5Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
- 6Samira recently opened an online potted plant shop and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?