AC

Shopping Ads Certification Questions

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  1. 51The Google Ads Shopping Certification is more technical than most expect. Rather than creative ad copy or bidding theory, it tests your grasp of product feeds , merchant center requirements , campaign types , and automation strategies like Performance Max and Smart Shopping. In this guide, we’ll break down the actual exam structure using the question types from your own exam dataset, so you can focus your preparation where it counts. What you must know:Multiple correct
  2. 52Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
  3. 53How do Smart Shopping campaigns work?
  4. 54Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?
  5. 55What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two. Select 2 Correct ResponsesMultiple correct
  6. 56What are the three main components of Google’s policy mission statement? Choose three. Select 3 Correct ResponsesMultiple correct
  7. 57Which basic website requirement must everyone follow in order to advertise on Shopping ads?
  8. 58Which statement is true about Shopping ads?
  9. 59What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?
  10. 60Which of these things does a Performance max campaign automatically optimize?
  11. 61Which definition of attributes in the product feed is correct?
  12. 62Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?
  13. 63Which of these configurations do you need prior to launching a Performance Max campaign?
  14. 64Which of these is an online sales goal?
  15. 65Where might you see Standard Shopping ads? Choose three. Select 3 Correct ResponsesMultiple correct
  16. 66What triggers a charge for a Shopping ad?
  17. 67You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
  18. 68Which of these components are optimized automatically with a Performance max campaign?
  19. 69If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?
  20. 70Which three of the following benefits does a Performance Campaign offer? Choose three. Select 3 Correct ResponsesMultiple correct
  21. 71You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns’ benefits?
  22. 72Which of these statements about Performance Max campaigns is accurate?
  23. 73You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct ResponsesMultiple correct
  24. 74Which of these choices would make a good optional secondary bid strategy for a client who wanted to run on Performance Max using Maximize Conversion Value as their bid strategy?
  25. 75What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?
  26. 76Which of these marketing objectives does Performance Max for Retail rely upon?
  27. 77Which of these is a benefit of Shopping Ads?
  28. 78Which of these statements is true of Performance Max campaigns? (See How do Smart Shopping campaigns work?)
  29. 79Which of these are ways you can help build a better consumer experience to drive action? Choose three. Select 3 Correct ResponsesMultiple correct
  30. 80Which type of automated bidding strategy is Target return on ad spend (ROAS)?
  31. 81Which Performance max campaign setting will help you determine the value of getting new customers?
  32. 82Which of these are ways Shopping helps you reach your goals? Choose three. Select 3 Correct ResponsesMultiple correct
  33. 83Which two of the following are options for checking out when shoppers purchase an item? Choose two.Multiple correct
  34. 84You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two. Select 2 Correct ResponsesMultiple correct
  35. 85How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers?
  36. 86What happens if you violate Google policy?Multiple correct
  37. 87Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
  38. 88What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two. Select 2 Correct ResponsesMultiple correct
  39. 89Which benefit do you get from using Performance Max campaigns to run across Google platforms including YouTube, Google Search, and Google Images?
  40. 90What can automated bidding help an advertiser improve?
  41. 91Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?
  42. 92What’s an example of an omnichannel goal?
  43. 93How do Performance Max campaigns work?
  44. 94Which three benefits are associated with a Performance Max campaign? Choose three. Select 3 Correct ResponsesMultiple correct
  45. 95You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?
  46. 96You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?
  47. 97When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?
  48. 98You own a small business that sells scented candles. You’re prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
  49. 99In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two. Select 2 Correct ResponsesMultiple correct
  50. 100A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?