AC

Shopping Ads Certification Questions

Page 3 of 9 · 447 questions

  1. 101Viktor will be using Revenue-focused bidding strategy. Because he has been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.
  2. 102Which factors should an advertiser consider when deciding on a bidding strategy?
  3. 103Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals?Multiple correct
  4. 104The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?Multiple correct
  5. 105Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
  6. 106Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)Multiple correct
  7. 107Where can Standard Shopping ads appear? Choose three. Select 3 Correct ResponsesMultiple correct
  8. 108What are three benefits of a Performance Max campaign? Choose three.Multiple correct
  9. 109Which definition corresponds to a free product listing?
  10. 110Which of the following is something retailers shouldn’t do in a shifting retail landscape?
  11. 111Which configuration must you configure before launching a Performance Max campaign?
  12. 112True or false? Shopping campaigns can help promote online and local inventory.
  13. 113Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
  14. 114Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses
  15. 115What can Local Catalog Ads do? Select All Correct Responses
  16. 116What configuration do you need before you can launch a Performance Max campaign?
  17. 117Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
  18. 118In which three places can Standard Shopping ads appear? Choose three. Select 3 Correct ResponsesMultiple correct
  19. 119What goal in a Performance max campaign will help you get new customers?
  20. 120When do you pay for a Shopping ad?
  21. 121You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?
  22. 122What’s the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?
  23. 123What’s automatically optimized with a Performance max campaign?
  24. 124Of these programs, which are the most commonly used in Google Merchant Center? Choose two. Select 2 Correct ResponsesMultiple correct
  25. 125Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
  26. 126How can you help build a better consumer experience to drive action? Choose three. Select 3 Correct ResponsesMultiple correct
  27. 127How does Google enforce policy violations?
  28. 128What marketing objective does Performance Max for Retail use?
  29. 129Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?
  30. 130What are three ways Shopping ads help you reach your goals? Choose three. Select 3 Correct ResponsesMultiple correct
  31. 131What’s an example of an online sales goal?
  32. 132Which of these website features are required in order to advertise on Shopping ads?
  33. 133What’s the relationship between Google Merchant Center and Google Ads?
  34. 134Which category type does irresponsible data collection fall under in the Google Ads Policy?
  35. 135Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct ResponsesMultiple correct
  36. 136Which statements are aligned with Google’s policy mission? Choose three. Select 3 Correct ResponsesMultiple correct
  37. 137Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?
  38. 138What’s the purpose of products groups in a Shopping campaign?
  39. 139We want users to trust the ads on our platform, so we strive to ensure ads are clear and honest, and provide the information that users need to make informed decisions. We don’t allow ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, or businesses. Source: Google’s Article on Misrepresentatio
  40. 140You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
  41. 141Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct ResponsesMultiple correct
  42. 142Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct ResponsesMultiple correct
  43. 143You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct ResponsesMultiple correct
  44. 144You’re a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
  45. 145Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?
  46. 146You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?
  47. 147How are Shopping ads created?
  48. 148What are two features of a Standard Shopping campaign? Choose two. Select 2 Correct ResponsesMultiple correct
  49. 149What are two benefits of automated bidding? (Choose two.) Select All Correct ResponsesMultiple correct
  50. 150Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?