AC
Shopping Ads CertificationUpdated

What’s the relationship between Google Merchant Center and Google Ads?

Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Correct Answer

Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Topics in this question

About the Shopping Ads Certification

The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.

Exam guide and all 447 Google Ads Shopping questions →

Related Google Ads Shopping questions

  1. 1The Google Ads Shopping Certification is more technical than most expect. Rather than creative ad copy or bidding theory, it tests your grasp of product feeds , merchant center requirements , campaign types , and automation strategies like Performance Max and Smart Shopping. In this guide, we’ll break down the actual exam structure using the question types from your own exam dataset, so you can focus your preparation where it counts. What you must know:Multiple correct
  2. 2How do Google Ads and Google Merchant Center interact with each other?
  3. 3How does Google Merchant Center interact with Google Ads?
  4. 4Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?
  5. 5You’re in the process of creating a Google Merchant Center account and realise that you don’t have a refund policy. Your company does not allow refunds. What should you do next?
  6. 6You’re setting up a product feed in Merchant Center for the first time, and you realise that you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?