Shopping Ads CertificationUpdated
What’s an example of an omnichannel goal?
Wanting to improve online sales by driving consumer to the website to make a purchase
Raising awareness of a new iced coffee drink across Google platforms
Setting the goal of doubling in-store sales by Q4
Promoting a 25% off discount for people who purchase online but pick up in a physical store
Correct Answer
Promoting a 25% off discount for people who purchase online but pick up in a physical store
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1What’s an example of an online sales goal?
- 2Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
- 3Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
- 4When visibility is the campaign goal, which bidding strategy should an advertiser choose?
- 5Which of these is an online sales goal?
- 6What goal in a Performance max campaign will help you get new customers?