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Google AdWords Fundamentals Exam (Retired) Questions

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  1. 51Research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?Explained
  2. 52When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?Explained
  3. 53You can use Keyword Planner to identify:Explained
  4. 54Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:Explained
  5. 55Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policiesExplained
  6. 56Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?Explained
  7. 57Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?Explained
  8. 58Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?Explained
  9. 59Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?Explained
  10. 60You would choose to advertise on the Google Search Network if you wanted to:Explained
  11. 61Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind? OR Print, TV and radio advertising typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?Explained
  12. 62Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?Explained
  13. 63What’s the benefit of having multiple ads in an ad group?Explained
  14. 64Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?Explained
  15. 65Which client would you advise to advertise on the Google Search Network?Explained
  16. 66On the Google Display Network, your ad is eligible to show on a webpage if your:Explained
  17. 67When someone clicks your ad, the actual amount you’re charged will be:Explained
  18. 68You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:Explained
  19. 69How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign? OR An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?Explained
  20. 70Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?Explained
  21. 71Which is a benefit of advertising online with Google Ads?Explained
  22. 72What happens as a result of a search campaign consistently meeting its daily budget?Explained
  23. 73Each campaign in your Google Ads account should have a single:Explained
  24. 74Which is a benefit of advertising online?Explained
  25. 75A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?Explained
  26. 76An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?Explained
  27. 77Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?Explained
  28. 78You would advise a client that’s launching a new product line to advertise on the Display Network because she can:Explained
  29. 79Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?Explained
  30. 80How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?Explained
  31. 81Which of these metrics is especially important to clients who are running a branding campaign?Explained
  32. 82If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:Explained
  33. 83How are manual extensions different from automatic extensions?Explained
  34. 84An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?Explained
  35. 85What does a high Quality Score indicate?Explained
  36. 86Paige’s Pet Store is deciding on keywords for a new Google As campaign. How should Paige set up her AdWords keywords?Explained
  37. 87Which delivery type shows your ads at an even pace throughout the day?Explained
  38. 88What value is used to determine whether your ad will show on a page and, if so, the ad’s position?Explained
  39. 89Why should you link your client’s Google Ads account to Search Console?Explained
  40. 90How are rich media ads different from other ad formats?Explained
  41. 91How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?Explained
  42. 92What report can help you identify opportunities to improve your keywords and ads?Explained
  43. 93Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?Explained
  44. 94Which targeting option should an advertiser use when trying to reach 25-30 year old males?Explained
  45. 95Which of the following items is not a component of Quality Score?Explained
  46. 96An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?Explained
  47. 97Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?Explained
  48. 98Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?Explained
  49. 99Why might you use the “Search Network campaigns with Display opt-in” campaign type?Explained
  50. 100You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?Explained