Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

To fix a disorganized Google Ads account when working with a client, the most effective strategy is to create campaigns based on the structure of his client’s website. This approach provides an immediate, logical blueprint that ensures the account architecture mirrors the business's actual product categories or services. By using the website's navigation as a guide—for instance, creating separate campaigns for 'Electronic Accessories' and 'Home Appliances' if those are distinct site sections—Cliff can ensure that keywords are tightly themed and ads lead to the most relevant landing pages. This alignment significantly boosts Quality Scores and improves the user experience by maintaining consistency from the initial search to the final click. Furthermore, mirroring the website structure simplifies long-term management and reporting, allowing Cliff to easily identify which business areas are driving performance. Transforming a chaotic account into an organized, site-aligned structure is essential for scaling results and optimizing ad spend effectively.