Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

Call extensions would not be a good fit for Blake because he is more interested in his ads being viewed than in generating clicks or direct leads. While Blake focuses on top-of-funnel branding goals, call extensions are fundamentally a performance-oriented feature designed to encourage immediate user interaction by displaying a phone number alongside the ad. This feature incentivizes a specific action—a phone call—which contradicts a pure branding strategy where the primary objective is reach, frequency, and visual impressions. Mechanically, call extensions occupy valuable ad space to facilitate direct conversions, which can distract from the high-impact visual creative and core message Blake wants his audience to absorb. Since Blake’s priority is maximizing visibility and general awareness, tools that measure reach and frequency or utilize CPM bidding are far more effective than extensions intended to drive measurable lead generation and direct response metrics that prioritize bottom-funnel engagement.