You would advise a client that’s launching a new product line to advertise on the Display Network because she can:
Correct Answer
reach people who are interested in similar products
Why is this the correct answer?
You would advise a client launching a new product line to advertise on the Display Network because she can reach people who are interested in similar products. The Display Network uses interest-based and contextual targeting to show ads to users who have demonstrated interest in related topics — even if they are not actively searching for the new product. This makes it ideal for building awareness of a new product launch, reaching potential customers who may not yet know the product exists but are likely to be receptive based on their browsing behaviour and interests.
Why are the other options wrong?
use text ads that encourage people to call her business
Text ads that encourage people to call are better suited to the Search Network where users have high purchase intent. Display ads are typically image or banner formats used for awareness, not direct response calls.
use text ads that encourage people to visit her website
Text ads encouraging website visits can run on the Display Network, but this does not capture the key advantage — interest-based targeting to reach the right audience for a new product launch.
reach people who are searching for her products
Reaching people who are searching for her products describes the Search Network, not the Display Network. Display does not serve ads based on active search queries.
Real-world example
A skincare brand launches a new vitamin C serum and uses the Display Network to target in-market audiences for skincare products and people who visit beauty blogs. Within the first month, they reach 2.4 million relevant users and generate 3,200 product page visits from people who had never heard of the brand.
Official documentation: https://support.google.com/google-ads/answer/2472719
About the Google AdWords Fundamentals Exam (Retired)
The AdWords Fundamentals exam was retired when AdWords became Google Ads.
Exam guide and all 140 AdWords Fundamentals (Legacy) questions →Related AdWords Fundamentals (Legacy) questions
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