Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?
Correct Answer
“Search Network with Display Select – All features”
Why is this the correct answer?
Search Network with Display Select – All features is the right campaign type for Donna, who wants people searching for unusual t-shirts to find her website. This campaign type primarily targets users actively searching on Google — capturing high-intent traffic from people typing queries like unusual t-shirts or vintage band tees — while also extending reach to relevant Display Network placements. The All features option gives full access to all bidding strategies, ad scheduling, and targeting options, making it the most flexible choice for a small e-commerce business wanting maximum search visibility.
Why are the other options wrong?
“Display Network only – All features”
Display Network only – All features would show ads on websites and apps but not in Google Search results. Since Donna wants to reach people actively searching, this misses the primary intent-based opportunity.
“Display Network only – Remarketing”
Display Network only – Remarketing only shows ads to people who have already visited her website. As a new campaign, she needs to reach new customers who have never heard of her store.
“Search Network only – All features”
Search Network only – All features would work for search visibility but misses the additional Display Network reach that Search with Display Select provides at no extra complexity.
Real-world example
A vintage clothing shop owner uses Search Network with Display Select to target searches like retro band t-shirts and unusual graphic tees. Within 30 days, 78% of conversions came from search placements while Display Select contributed an additional 22% at a similar CPA, justifying the combined approach.
Official documentation: https://support.google.com/google-ads/answer/1722047
About the Google AdWords Fundamentals Exam (Retired)
The AdWords Fundamentals exam was retired when AdWords became Google Ads.
Exam guide and all 140 AdWords Fundamentals (Legacy) questions →Related AdWords Fundamentals (Legacy) questions
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