How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?
Correct Answer
Create two separate campaigns, each targeting one of these locations.
Why is this the correct answer?
An advertiser with stores in both India and Germany should create two separate campaigns, each targeting one of these locations. Location targeting is set at the campaign level in Google Ads, so the only way to run different settings, budgets, and bids for each country is to create separate campaigns. This also allows for location-specific ad copy, languages, and bidding strategies — essential when targeting audiences in different countries with different languages, currencies, and search behaviours.
Why are the other options wrong?
Create two separate ad groups, each targeting one of these locations.
Location targeting is not available at the ad group level — it is a campaign-level setting. Creating separate ad groups would not allow independent location targeting for India and Germany.
None of the above. AdWords can’t target users in specific locations.
Google Ads absolutely can target users in specific locations — location targeting is one of its core features, available at the campaign level.
Create two separate accounts, one for each of these locations.
Creating two separate accounts is unnecessary and would complicate billing, reporting, and management. Separate campaigns within one account is the correct and simpler approach.
Real-world example
An electronics retailer creates a India campaign targeting India with INR pricing and Hindi/English ads, and a Germany campaign targeting Germany with EUR pricing and German-language ads. Each campaign has its own daily budget and CPC bids calibrated to local competition levels, managed from a single Google Ads account.
Official documentation: https://support.google.com/google-ads/answer/1722072
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About the Google AdWords Fundamentals Exam (Retired)
The AdWords Fundamentals exam was retired when AdWords became Google Ads.
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