A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?
Correct Answer
Google’s Display Network includes many mobile apps where she could show her ad
Why is this the correct answer?
Google's Display Network includes many mobile apps where the client could show her ad, making it the right solution for promoting a new mobile app by advertising within other mobile apps. The Google Display Network reaches over 90% of internet users worldwide and includes millions of mobile apps alongside websites. By running display ads on the GDN, the client can reach users while they are actively engaged in other apps — a natural environment for mobile app discovery and download promotion.
Why are the other options wrong?
Google’s Search Network will help her target people who are more likely to download her app
The Search Network shows text ads to users searching on Google — it does not display ads within other mobile apps. Search is intent-based and not suited to in-app advertising.
She can use keywords like “mobile app” to target people who are more likely to download her app
Using keywords like mobile app targets search queries, not in-app placements. This approach would show ads on Google Search to people typing those terms, not to users inside other apps.
She can use mobile app extensions to reach users in apps
Mobile app extensions are used to link to app downloads from search ads — they do not enable display ads to appear inside other mobile apps.
Real-world example
A fitness app developer uses Google Display Network to run banner ads inside health and workout apps. Targeting users of MyFitnessPal and Strava, they achieve a cost-per-install of £0.80 — significantly lower than their previous social media campaigns at £2.10 per install.
Official documentation: https://support.google.com/google-ads/answer/2472719
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About the Google AdWords Fundamentals Exam (Retired)
The AdWords Fundamentals exam was retired when AdWords became Google Ads.
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