Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

Adam should use Conversion tracking to measure how many calls result from ad clicks on a mobile phone. Google Ads conversion tracking can record phone calls as conversions when a user clicks a call extension or call-only ad from a mobile device. By setting up call conversion tracking, Adam can see exactly how many phone calls each campaign, ad group, or keyword generates — giving him the data needed to optimise his campaigns toward the actions that matter most: phone enquiries to his flower shop.