AC
Search Ads 360 CertificationUpdated

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)Select All Correct Responses

Select all correct answers

Set up a Custom Dimension in Google Analytics
It is not possible to pass conversion attributes
Set up a custom Floodlight variable in Google Tag Manager
Set up a custom Floodlight variable as a dimension in Search Ads 360

Correct Answers

Set up a custom Floodlight variable in Google Tag Manager

Set up a custom Floodlight variable as a dimension in Search Ads 360

Official documentation: https://support.google.com/searchads/answer/7551951

Topics in this question

Conversion Tracking & MeasurementAnalytics & ReportingProgrammatic & Ad Serving

About the Search Ads 360 Certification

The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.

Exam guide and all 219 Search Ads 360 questions →

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