Search Ads 360 CertificationUpdated
What action should be used to pass a conversion attribute (such as shipping cost)?
Set up Custom Floodlight Variable using bulksheets
Set up Custom Floodlight Variable using the relevant engine frontend
Set up an additional Floodlight tag and pass the shipping cost through the revenue field
Set up Custom Floodlight Variable as a metric
Correct Answer
Set up Custom Floodlight Variable as a metric
Official documentation: https://support.google.com/searchads/answer/6024747
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
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