The Google Analytics Certification now focuses entirely on Google Analytics 4 (GA4) — Google’s next-gen analytics platform. The exam tests your understanding of event-based tracking , reporting structure , explorations , and data-driven decision-making . This article gives you a practical, exam-relevant guide that aligns with real GA4 questions. Whether you’re prepping for certification or need working knowledge for your marketing team, this guide is your launchpad. In GA4, everything is an event — no sessions, goals, or bounce rates in the traditional sense.
Select all correct answers
Automatically collected events (e.g., page_view, first_visit)
Enhanced measurement events (e.g., scroll, file_download)
Recommended events (e.g., sign_up, purchase)
Custom events (defined by you)
Correct Answers
Automatically collected events (e.g., page_view, first_visit)
Enhanced measurement events (e.g., scroll, file_download)
Recommended events (e.g., sign_up, purchase)
Custom events (defined by you)
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About the Google Analytics Certification (GA4)
The Google Analytics Certification tests your understanding of GA4: how data is collected through events, how accounts, properties and data streams fit together, and how to use standard reports, explorations and audiences to answer business questions.
Exam guide and all 238 Google Analytics (GA4) questions →Related Google Analytics (GA4) questions
- 1In Google Analytics 4 (GA4) , traditional metrics like bounce rate , session duration , and goals are either redefined or removed entirely. The certification exam now focuses on a new set of metrics that better reflect user behavior in a cross-platform, event-based world. This article will help you master the core GA4 engagement metrics — including engagement rate , events per session , and user stickiness — and understand how they appear in the certification exam. In GA4, everything is an event — including page views, clicks, scrolls, video plays, and conversions. This model replaces:Multiple correct
- 2A marketing manager wants to measure the return on investment (ROI) for a Google Ads campaign based on how many users complete a request_demo form. Where in Google Analytics should they go to find the attribution reports specifically designed for this purpose?Explained
- 3In Google Analytics 4 (GA4) , standard reports provide a good overview — but when you need deeper insights , you turn to Explorations . The GA4 Certification exam frequently includes questions about Explorations, particularly how to use funnel analysis , path exploration , and segment overlap . This article breaks down each Exploration type, explains when to use it, and prepares you for the logic used in real exam questions. Explorations are custom, interactive reports in GA4 that allow marketers and analysts to: You can access Explorations from the “Explore” section in the GA4 interface. Used to analyze how users progress through a defined series of steps , such as:
- 4An analyst changes the attribution model for their Google Analytics property from Last click to Data-driven. Which dimensions will reflect this new attribution setting?Explained
- 5A marketing manager has already marked newsletter_signup as a conversion. Now, they want to understand how different channels (like Paid Search, Social Media, and Email) work together to drive those signups. Specifically, they want to compare how credit is assigned using different attribution models. Which Google Analytics workspace is specifically designed for this type of attribution and conversion path analysis?Explained
- 6A marketing manager wants to compare different attribution models to understand how credit for conversions is distributed across their various ad campaigns. Which workspace in Google Analytics is specifically designed for this type of performance and ROI analysis?Explained