In Google Analytics 4 (GA4) , traditional metrics like bounce rate , session duration , and goals are either redefined or removed entirely. The certification exam now focuses on a new set of metrics that better reflect user behavior in a cross-platform, event-based world. This article will help you master the core GA4 engagement metrics — including engagement rate , events per session , and user stickiness — and understand how they appear in the certification exam. In GA4, everything is an event — including page views, clicks, scrolls, video plays, and conversions. This model replaces:
Select all correct answers
Pageviews + Events → Unified as events
Goals → Replaced by conversions
Bounce rate → Replaced by engagement rate
Correct Answers
Pageviews + Events → Unified as events
Goals → Replaced by conversions
Bounce rate → Replaced by engagement rate
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About the Google Analytics Certification (GA4)
The Google Analytics Certification tests your understanding of GA4: how data is collected through events, how accounts, properties and data streams fit together, and how to use standard reports, explorations and audiences to answer business questions.
Exam guide and all 238 Google Analytics (GA4) questions →Related Google Analytics (GA4) questions
- 1The Google Analytics Certification now focuses entirely on Google Analytics 4 (GA4) — Google’s next-gen analytics platform. The exam tests your understanding of event-based tracking , reporting structure , explorations , and data-driven decision-making . This article gives you a practical, exam-relevant guide that aligns with real GA4 questions. Whether you’re prepping for certification or need working knowledge for your marketing team, this guide is your launchpad. In GA4, everything is an event — no sessions, goals, or bounce rates in the traditional sense.Multiple correct
- 2You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a “user property” collected by Google Analytics?
- 3You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a “user property” collected by Google Analytics?
- 4You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a “user property” collected by Google Analytics?
- 5The page_view event is triggered whenever a website visitor views any page on your site. But if you want to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?
- 6The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?