Which value proposition do Custom Intent audiences offer advertisers?
among potential customers.
They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.
They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.
They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.
Correct Answer
They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.
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About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 456 Google Ads Video questions →Related Google Ads Video questions
- 1Which two are ideal advertisers for Custom Intent audiences? (Choose two.)Multiple correct
- 2Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?
- 3A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?
- 4A brand wants to make sure their entire 15-second message is seen by their audience to drive the highest possible brand awareness. Which Video reach campaign subtype should they select?Explained
- 5If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?
- 6You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?