In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)
Select all correct answers
Use video shots from movies and television shows to get attention.
Force a user into a sign-up or e-mail capture to exit the ad display.
Film ads that have a depressing emotional factor to gain sympathy.
Leverage the power of audio in your ads to lift brand awareness.
Increase your ad’s pacing to capture attention and keep it longer.
Correct Answers
Leverage the power of audio in your ads to lift brand awareness.
Increase your ad’s pacing to capture attention and keep it longer.
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About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 456 Google Ads Video questions →Related Google Ads Video questions
- 1Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.) Select All Correct ResponsesMultiple correct
- 2An advertiser is preparing a Google Display campaign and needs to distinguish between creative elements. What's the difference between assets and ad types in this context?Explained
- 3Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?
- 4An advertiser is launching a Demand Gen campaign with three images in every orientation and one horizontal video. Which additional actions must they take to meet the latest creative variety best practices for optimal performance?Explained
- 5A marketer is finalizing their video ad and wants to make sure the visual elements are enhanced for all surfaces automatically. Which feature should they use?Explained
- 6A marketer wants to scale their creative production and eliminate bottlenecks by using AI to generate and edit new video, image, or text. Which tool should they use to achieve this creative velocity?Explained