Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.) Select All Correct Responses
Select all correct answers
Offer free and discounted goods or services to entice ad viewers.
Slow down your ad’s pacing and take your time communicating.
Trick viewers into thinking they’re watching something different.
Use humor to boost ad recall, brand awareness, and viewership.
Break the fourth wall in your ad by speaking directly to viewers.
Correct Answers
Use humor to boost ad recall, brand awareness, and viewership.
Break the fourth wall in your ad by speaking directly to viewers.
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- 1Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?
- 2Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?
- 3Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.) Select All Correct ResponsesMultiple correct
- 4After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. What are two characteristics of Detailed Demographics? (Choose two.) Select All Correct ResponsesMultiple correct
- 5Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.) Select All Correct ResponsesMultiple correct
- 6Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?