AC

Google Ads Video Certification Questions

Page 5 of 10 · 456 questions

  1. 201Match each type of TrueView ad to its bidding approach.Multiple correct
  2. 202True or False? TrueView ads on Google Video Partners drive as much lift in ad recall as TrueView on YouTube.
  3. 203Where does a YouTube masthead ad unit run?
  4. 204Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?
  5. 205Online conversions measured for TrueView for action come from three different events. Match each event to its correct conversion type.Multiple correct
  6. 206What type of advertiser is a good fit for TrueView for action?
  7. 207YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?Multiple correct
  8. 208Which two Google audience solutions use first-party data? (Choose two.) Select All Correct ResponsesMultiple correct
  9. 209Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?
  10. 210YouTube audience solutions help brands reach the most attractive prospects by tapping into real-time data and powerful signals. This gives brands the tools they need to be more effective storytellers. What’s another benefit of using YouTube audience solutions?
  11. 211Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?
  12. 212If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”
  13. 213Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?
  14. 214Match each YouTube Platform innovation with its description.Multiple correct
  15. 215Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?
  16. 216For TrueView for action, which three events can make up an online conversion?
  17. 217What can YouTube Analytics tell you about what people are watching on your client’s channel?
  18. 218Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?
  19. 219Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?
  20. 220YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?
  21. 221YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
  22. 222Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.) Select All Correct ResponsesMultiple correct
  23. 223Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?
  24. 224What are two examples of the Intent audience solution, Life Events? (Choose two.)Multiple correct
  25. 225Which is a tip Google recommends to create an effective bumper ad?
  26. 226Which percentage of YouTube ads are audible?
  27. 227Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)Multiple correct
  28. 228As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube?
  29. 229Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)Multiple correct
  30. 230Match the marketing objective with the TrueView ad format that’s optimized for that objective.Multiple correct
  31. 231Which two video formats are available on Google Video Partners? (Choose two.)Multiple correct
  32. 232Which storytelling methods does Google recommend for use within your YouTube campaigns?
  33. 233How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?
  34. 234What are the tested benefits of bumper ads?
  35. 235Which is a key benefit of bumper ads?
  36. 236What is one reason an advertiser would choose YouTube for action?
  37. 237What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)Multiple correct
  38. 238Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?
  39. 239Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?
  40. 240Which one of Google’s data-driven tools is part of Google Analytics Solutions?
  41. 241What information can YouTube Analytics provide about where people are watching your videos?
  42. 242How can Google’s In-market audience signals help an advertiser connect with their target audience?
  43. 243In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?
  44. 244Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?
  45. 245Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason YouTube would be a good solution for her client to consider?
  46. 246Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?
  47. 247What’s the best description of Affinity Audiences on YouTube?
  48. 248How does an advertiser benefit from using Think with Google?
  49. 249You want to reach people who are searching for content about the Manchester United Football Club. Which audience solution should you use?
  50. 250The four essential freedoms that define YouTube’s values are freedom of expression, freedom of opportunity, freedom of information, and freedom to belong.