Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)
Select all correct answers
Custom Affinity audiences
Demographics audiences
Custom Intent audiences
Life Events audiences
In-Market audiences
Correct Answers
Life Events audiences
In-Market audiences
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- 1Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.) Select All Correct ResponsesMultiple correct
- 2Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
- 3Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?
- 4Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
- 5Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience solutions should she mention?
- 6Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?