YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
Unique reach
Ad recall
Purchase intent
Online conversions
Correct Answer
Online conversions
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About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 456 Google Ads Video questions →Related Google Ads Video questions
- 1Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
- 2The Google Ads Video Certification goes far beyond YouTube ad formats — it tests your ability to match video formats with campaign goals , use measurement tools , and optimize with machine learning . If you thought knowing the difference between bumper and skippable ads was enough — think again. This article will help you focus on what’s actually tested based on real certification questions. You will face repeated questions on mixing the right formats based on campaign goals like awareness , consideration , or action .Multiple correct
- 3Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?
- 4Passing the Google Ads Video Certification requires more than knowing ad formats — you must match each video format to specific marketing goals like awareness, consideration, or action. This article breaks down how to strategically choose ad formats based on campaign objectives. It’s built around the logic tested in the actual certification exam and will help you avoid one of the most common pitfalls: treating all video ads as interchangeable. Each of these requires a different approach to ad format selection , which is exactly what the certification tests.Multiple correct
- 5The three trends are streaming on TV, short-form content, and shopping on YouTube which advertisers should know about to better understand how the platform can help them achieve their goals.
- 6A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?