Google AdWords Fundamentals
Core Google Ads concepts including Quality Score, Ad Rank, and campaign structure
139 practice questions
Page 6 of 7
Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?
4 answer options
If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
2 answer options
Which two bidding strategies can boost brand awareness and recognition?
4 answer optionsMultiple correct
How much are you charged for a click on your AdWords ad?
4 answer options
A standard Google Ads text ad is made up of:
4 answer options
An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
4 answer options
What is the Google Network?
4 answer options
Which campaign type would an advertiser use to target users searching on Google.com?
4 answer options
Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?
4 answer options
What is a conversion?
4 answer options
One of your clients wants to know why a campaign went over the specified daily budget several days in a row
4 answer options
Higher Quality Scores typically result in:
4 answer optionsMultiple correct
An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?
4 answer options
An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
4 answer options
Which client would you advise to use radius targeting?
4 answer options
An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?
2 answer options
Which targeting option can help you reach people who’ve previously visited your website?
4 answer options
What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?
4 answer options
By monitoring ad campaign performance, an advertiser may obtain the information needed to
4 answer options
Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites
4 answer options