Higher Quality Scores typically result in:
Select all correct answers
Correct Answers
faster delivery of daily budget
lower costs and better ad positions
Why is this the correct answer?
Higher Quality Scores typically result in lower costs and better ad positions. Quality Score is one of the two main inputs into Ad Rank (along with CPC bid). A higher Quality Score means Google considers your ads and landing pages more relevant and useful, which allows your ad to achieve a higher Ad Rank with a lower bid — resulting in better positions at lower cost-per-click. This is the core incentive Google provides for advertisers to invest in ad quality and relevance.
Why are the other options incorrect?
higher costs and lower ad positions
Higher Quality Scores result in lower costs and better positions — the opposite of higher costs and lower positions. Advertisers with high Quality Scores are rewarded with efficiency.
less overall impressions
Higher Quality Scores do not lead to fewer impressions — if anything, better positions from higher Quality Scores can increase impressions by making the ad more competitive.
Real-World Example
A dental practice improves their Quality Score from 4 to 8 for their top keywords by redesigning landing pages and rewriting ad copy. Their average CPC drops from £4.80 to £2.10 and average position improves from 3.4 to 1.8 — spending less and appearing higher, demonstrating the compounding benefit of high Quality Scores.