Which client would you advise to use radius targeting?
Correct Answer
Denise, whose service can reach customers within 30 miles
Why is this the correct answer?
Denise, whose service can reach customers within 30 miles, is the ideal candidate for radius targeting. Radius targeting (also called proximity targeting) allows advertisers to show ads to users within a specific distance from a central point — such as a business address. For a service business with a defined geographic service area, radius targeting ensures ads only reach people within the catchment area, eliminating wasted spend on users who are too far away to be served.
Why are the other options incorrect?
Luis, whose e-commerce business delivers nationwide
Luis's e-commerce business delivers nationwide — there is no geographic restriction, so radius targeting is unnecessary. He should use country-level targeting instead.
Christopher, who wants to promote his new product in select cities
Christopher wants to target select cities — this is better served by city-level location targeting, not radius targeting, which draws a circle around a point rather than targeting named cities.
Mabel, who wants to exclude her ads from certain cities
Mabel wants to exclude certain cities — this requires exclusion targeting for those specific city locations, not radius targeting which includes all users within a set distance.
Real-World Example
A mobile dog groomer based in Bristol uses radius targeting set to 15 miles around her home address. Ads only show to dog owners within her travel range, eliminating wasted clicks from people in Bath or Cardiff who are outside her service area. Cost per booking drops 40% compared to when she used city-level targeting.