An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?
Correct Answer
There is no minimum
Why is this the correct answer?
There is no minimum spend required for a Google Ads campaign. Google Ads has no minimum daily budget, minimum total spend, or minimum commitment — advertisers can start, pause, or stop campaigns at any time and set budgets as low as a few pence per day. This flexibility is one of the key advantages of online advertising over traditional media, where minimum spend thresholds can be significant. Advertisers only pay when someone clicks their ad, and only up to the daily budget they set.
Why are the other options incorrect?
$100.00
$100 is not a minimum spend requirement — this figure has no basis in Google Ads policy. There is no minimum budget threshold to run a campaign.
Real-World Example
A sole trader starts a Google Ads campaign with just £5/day to test whether paid search works for their business. There is no minimum spend barrier — they run the campaign for two weeks spending £70 total, generate 8 qualified enquiries, and decide to scale the budget based on proven results.