Which targeting option can help you reach people who’ve previously visited your website?
Correct Answer
Remarketing
Why is this the correct answer?
Remarketing is the targeting option that helps you reach people who have previously visited your website. By placing a Google tag on your website, you build audiences of past visitors which can then be targeted across the Google Display Network and Search Network. Remarketing allows you to re-engage users who have already shown interest in your business — whether they browsed a product page, added items to a cart, or simply visited your homepage — with tailored ads designed to bring them back.
Why are the other options incorrect?
Device targeting
Device targeting adjusts bids based on what device a user is on (mobile, tablet, desktop) — it has no relationship to whether someone has previously visited your website.
Demographic targeting
Demographic targeting reaches users based on age, gender, or income — it does not identify previous website visitors.
Interest category targeting
Interest category targeting reaches users based on their browsing interests inferred by Google — it does not specifically target people who have visited your website.
Real-World Example
An online furniture store sets up remarketing to target users who viewed sofa pages but did not purchase. These users then see display ads for those sofas as they browse other websites. The remarketing campaign achieves a 6x higher conversion rate than prospecting campaigns, recovering 18% of abandoned browsers.