A standard Google Ads text ad is made up of:
Correct Answer
a headline, a display URL, and description text
Why is this the correct answer?
A standard Google Ads text ad is made up of a headline, a display URL, and description text. The headline is the clickable blue text at the top of the ad and is the most prominent element. The display URL shows the website address (which can include customised path fields) and appears in green below the headline. The description text provides additional details about the product or service and includes a call-to-action. Together these three components form the complete structure of a standard expanded text ad.
Why are the other options incorrect?
a display URL and description text
A display URL and description text alone are missing the headline — the most important element of a text ad that users see and click on first.
a headline, image, and description text
Standard text ads do not include images — image ads are a separate format on the Display Network. Text ads consist of text elements only.
a headline and description text
A headline and description text alone omit the display URL, which is a required component showing users where they will be taken after clicking.
Real-World Example
A plumber's text ad uses the headline Emergency Plumber London – 24/7, a display URL of www.fastplumber.co.uk/emergency, and description text reading Boiler breakdowns fixed same day. Free call-out. Fully insured. All three components work together to inform, reassure, and prompt the user to click.