An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
Correct Answer
Shopping ads can appear on Google Search partner websites like YouTube
Why is this the correct answer?
Shopping ads can appear on Google Search partner websites like YouTube. While Shopping ads primarily appear on Google.com search results, they are also eligible to show on Google Search partner sites — a network that includes YouTube and other Google-owned and third-party websites. This means product listing ads with images and prices can appear to users on YouTube when they search for products, extending the reach of Shopping campaigns beyond the main Google Search results page.
Why are the other options incorrect?
Shopping Ads can only appear on retail websites.
Shopping ads are not limited to retail websites — they appear on Google Search and partner sites including YouTube, regardless of whether those sites are retail-focused.
Shopping ads can only show on pre-roll video ads on YouTube
Shopping ads do not appear as pre-roll video ads on YouTube — they can appear in YouTube search results as product listing ads, but not as video ad formats.
Shopping Ads can only appear on Google.com
Shopping ads are not limited to Google.com — they extend to Google Search partner websites including YouTube.
Real-World Example
A consumer electronics retailer runs Shopping campaigns and notices product listings appearing when users search for their products on YouTube. A user searching for noise-cancelling headphones on YouTube sees their product listing with image, price, and retailer name — generating clicks that convert to sales without the advertiser needing to create YouTube-specific campaigns.