Which campaign type would an advertiser use to target users searching on Google.com?
Correct Answer
“Search Network”
Why is this the correct answer?
A Search Network campaign is the campaign type used to target users searching on Google.com. Search Network campaigns show text ads to users actively typing queries into Google Search, Google Maps, and Google Search partner sites. Since the advertiser specifically wants to reach users at the moment of search intent on Google.com, the Search Network campaign is the direct and appropriate choice. It captures high-intent users who are actively looking for products or services related to your keywords.
Why are the other options incorrect?
“Search Network with Display opt-in”
Search Network with Display opt-in includes Search but also extends to the Display Network. For specifically targeting Google.com searchers without the additional Display reach, a pure Search Network campaign is more appropriate.
”Video campaign”
Video campaigns run on YouTube and other video platforms — they are not designed to target users searching on Google.com.
“Display Network”
Display Network campaigns show ads on websites, apps, and Google properties — they target users browsing content, not users actively searching on Google.com.
Real-World Example
A locksmith wants to appear when people in their city search for locksmith near me or emergency locksmith on Google.com. They set up a Search Network campaign with local keywords and call extensions. 90% of their conversions come from people who searched on Google.com and called directly from the ad.