Search Ads 360 CertificationUpdated
What metrics estimate conversions that measure user behavior across devices and environments?
clicks
cost
visits
Cross-environment metrics
Correct Answer
Cross-environment metrics
Official documentation: https://support.google.com/dcm/partner/answer/6163585
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
Exam guide and all 219 Search Ads 360 questions →Related Search Ads 360 questions
- 1Your athleisure brand customer wants to know what yoga pants drive the most sales. Within Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?
- 2While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?
- 3What should you set up within the Floodlight column of Search Ads 360 to find more information about conversions?
- 4If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?
- 5Which two conversion sources can be selected in bid strategies? (select two)Select All Correct ResponsesMultiple correct
- 6What feature may be used to report on a specific Floodlight conversion?