You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?
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Analytics tag
Official documentation: https://support.google.com/analytics/answer/6086097
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About the Google Analytics Certification (GA4)
The Google Analytics Certification tests your understanding of GA4: how data is collected through events, how accounts, properties and data streams fit together, and how to use standard reports, explorations and audiences to answer business questions.
Exam guide and all 238 Google Analytics (GA4) questions →Related Google Analytics (GA4) questions
- 1What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?
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