What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?
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Analytics tag
Official documentation: https://support.google.com/analytics/answer/6086097
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About the Google Analytics Certification (GA4)
The Google Analytics Certification tests your understanding of GA4: how data is collected through events, how accounts, properties and data streams fit together, and how to use standard reports, explorations and audiences to answer business questions.
Exam guide and all 238 Google Analytics (GA4) questions →Related Google Analytics (GA4) questions
- 1You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?
- 2A marketing manager wants to understand which of their recent campaigns are most effective at bringing new users to their website for the very first time. They need to identify the original marketing channels for these first-time visitors. Which standard report in Google Analytics is specifically designed to answer this question?Explained
- 3You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?
- 4A business owner wants to see the total number of times an item was added to the shopping cart on their website. In a Google Analytics Report, which of the following represents the numerical count of these actions?Explained
- 5An analyst wants to use the form_submission event for bidding optimization in a linked Google Ads account. According to the recommended workflow in Google Analytics, what's the required first step before this event can be used as a conversion for advertising?Explained
- 6A user's journey to a purchase involves three steps: First they click a paid social media ad; then a paid search ad; and finally they convert after clicking a tagged link in an email campaign. If the Google Analytics property is using the Paid and Organic Last Click attribution model, which channel will receive 100% of the credit for the conversion?Explained