If you were optimising a campaign to drive conversions faster, what would you do?
You’d set up the campaign to engage with audience segments that have searched for your brand before.
You’d set up the campaign to only engage with audience segments that have converted before.
You’d track lighter actions to provide more signals to Google’s machine-learning algorithms.
You’d track only end actions to provide more accurate signals to our machine-learning algorithms.
Correct Answer
You’d track lighter actions to provide more signals to Google’s machine-learning algorithms.
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 456 Google Ads Video questions →Related Google Ads Video questions
- 1What action should you take when optimising a campaign to drive conversions faster?
- 2A brand wants to unlock untapped intent and drive high-value action on visual surfaces. Which campaign type fits this?Explained
- 3A marketer just launched a Demand Gen campaign and sees the status: Learning. How many conversions should they typically accrue for this to complete?Explained
- 4An advertiser needs to evaluate a completed Video campaign to determine exactly how many unique individuals were reached and how frequently they saw the ad across different devices. Which self-service reporting destination in Google Ads should they use to visualize these deduplicated reach and frequency metrics?Explained
- 5A brand wants to make sure their entire 15-second message is seen by their audience to drive the highest possible brand awareness. Which Video reach campaign subtype should they select?Explained
- 6When optimizing a campaign to drive conversions faster, what action should you take?