To drive more conversions, how should you approach evaluating video action campaign performance?
You should compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
You should compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
You should compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
Correct Answer
You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
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About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
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