What action should you take when optimising a campaign to drive conversions faster?
Set up the campaign to only engage with audience segments that have converted before.
Track lighter actions to provide more signals to Google’s machine learning algorithms.
Track only end actions to provide more accurate signals to our machine learning algorithms.
Set up the campaign to engage with audience segments that have searched for your brand before.
Correct Answer
Track lighter actions to provide more signals to Google’s machine learning algorithms.
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