An eCommerce business wants to understand the value of YouTube. How should you summarise the shopping trend?
By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
By explaining that creators influence users’ purchasing decisions, but they take action on other platforms.
By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
Correct Answer
By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
Topics in this question
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 456 Google Ads Video questions →Related Google Ads Video questions
- 1You work on the marketing team for an eCommerce business and you’re looking to summarise the value of YouTube to the leadership team. How should you summarise the shopping trend to them?
- 2As a marketing expert at an eCommerce business, you’ve been asked to summarise the value of YouTube to the leadership team. What should you say when talking about this shopping trend?
- 3A retailer wants to turn their campaign into a virtual storefront. Which creative lever should they use in their Demand Gen campaign?Explained
- 4The three trends are streaming on TV, short-form content, and shopping on YouTube which advertisers should know about to better understand how the platform can help them achieve their goals.
- 5Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?
- 6An eCommerce brand wants to validate its YouTube investment by tracking how ads influence customer sentiment regarding purchase intent. Which tool should they use?Explained