When optimizing a campaign to drive conversions faster, what action should you take?
You should set up the campaign to engage with audience segments who’ve searched for your brand before.
You should track lighter actions to provide more signals to Google’s machine-learning algorithms.
You should track only end actions to provide more accurate signals to our machine learning algorithms.
You should set up the campaign to only engage with audience segments that have converted before.
Correct Answer
You should track lighter actions to provide more signals to Google’s machine-learning algorithms.
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 456 Google Ads Video questions →Related Google Ads Video questions
- 1What action should you take when optimising a campaign to drive conversions faster?
- 2A brand wants to unlock untapped intent and drive high-value action on visual surfaces. Which campaign type fits this?Explained
- 3A user is creating a new campaign and wants Google Ads to recommend specific features and settings. What action should they take at the start of the setup?Explained
- 4An advertiser is launching a Demand Gen campaign with three images in every orientation and one horizontal video. Which additional actions must they take to meet the latest creative variety best practices for optimal performance?Explained
- 5A marketer just launched a Demand Gen campaign and sees the status: Learning. How many conversions should they typically accrue for this to complete?Explained
- 6A brand wants to make sure their entire 15-second message is seen by their audience to drive the highest possible brand awareness. Which Video reach campaign subtype should they select?Explained