When creating a video action campaign, why is it a good idea to opt into optimised targeting?
Because it’ll remove users from your data segments who aren’t likely to convert.
Because it’ll remove audience solutions you’ve applied that aren’t driving conversions.
Because it’ll help you reach new and relevant audiences who are likely to convert.
Because it’ll help you reach audiences already familiar with your brand who are likely to convert.
Correct Answer
Because it’ll help you reach new and relevant audiences who are likely to convert.
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About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 456 Google Ads Video questions →Related Google Ads Video questions
- 1Why is it a good idea to opt into optimised targeting when creating a video action campaign?
- 2Why should you opt into optimised targeting when creating a video action campaign?
- 3A brand wants to make sure their entire 15-second message is seen by their audience to drive the highest possible brand awareness. Which Video reach campaign subtype should they select?Explained
- 4it a good idea to opt into Google Video partners when creating a Google Video campaign
- 5You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?
- 6You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?