Match each auto-bidding strategy to the right campaign goal.
Select all correct answers
Target Impression Share – Visibility
Target CPA – Conversions
Maximize clicks – Traffic
Target ROAS – Revenue
Correct Answers
Target Impression Share – Visibility
Target CPA – Conversions
Maximize clicks – Traffic
Target ROAS – Revenue
Topics in this question
About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 159 Google Ads Display questions →Related Google Ads Display questions
- 1Asmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
- 2Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?
- 3If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
- 4An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.Multiple correct
- 5A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two. Select 2 Correct ResponsesMultiple correct
- 6If you’re preparing for the Google Ads Display Certification , expect a significant portion of questions to focus on automation — not just what’s automated, but how automation affects targeting , ad creation , and bidding decisions . This article explains what’s automated in Display campaigns, what you as a marketer still control, and how to work with Google’s machine learning rather than against it. Display campaigns use Smart Bidding strategies by default, including:Multiple correct