If you’re preparing for the Google Ads Display Certification , expect a significant portion of questions to focus on automation — not just what’s automated, but how automation affects targeting , ad creation , and bidding decisions . This article explains what’s automated in Display campaigns, what you as a marketer still control, and how to work with Google’s machine learning rather than against it. Display campaigns use Smart Bidding strategies by default, including:
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Maximize Conversions
Target CPA
Target ROAS
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Maximize Conversions
Target CPA
Target ROAS
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About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 159 Google Ads Display questions →Related Google Ads Display questions
- 1Many test-takers walk into the Google Ads Display Certification expecting visuals and creativity. But what Google tests more rigorously is your understanding of audience targeting , automation , bidding , and campaign structure . This article provides a real-world strategy aligned with actual exam patterns, using sample logic from your Display Ads certification dataset.Multiple correct
- 2Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)Multiple correct
- 3An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.Multiple correct
- 4Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
- 5In the Google Ads Display Certification, audience targeting is one of the most critical — and misunderstood — topics. Google doesn’t just ask what each audience type means ; it tests your ability to choose the right audience for the right marketing goal . This article will clarify the differences between audience types, explain their use cases, and show how targeting strategies appear in the exam — using real question patterns from your certification material. Display ads often appear outside of search intent , which means advertisers must rely on audience signals — not keywords — to reach the right users. Google provides several predefined and custom-built audience types.
- 6What are the three main automation components of Smart Display campaigns? Select All Correct ResponsesMultiple correct